As a part of its nationwide campaign on road safety and National Road Safety Week, SAFE-SIAM (Society of Indian Automobile Manufacturers) in association with Delhi Traffic Police organized a road safety rally that was flagged of by the Joint Commissioner-Delhi Traffic Police Mr. Ajay Chaddha at the India Gate in the capital today.

More than 1000 students from various schools and more than 150 motorcycles and cars participated in the rally. Major automobile manufacturers and SIAM members, viz. Hero Honda, Honda Motorcycle & Scooters India, Bajaj Auto and Ford India Pvt. Ltd also participated in the rally. Maruti Suzuki India Ltd. had provided the placards and caps to the participating students.

Mr. Dilip Chenoy, Director General, SIAM said “Road Safety is one of the major focus areas of SIAM, and its heartening to see that the members are coming forward to support this initiative nationwide. This year we have increased the number of safety programmes and we are receiving an overwhelming response from our safety initiatives and participants from across the country.”

The road safety week comprises of different programme like seminars, exhibitions, training workshops, films and road shows. The programmes include the training of Delhi Traffic Police Wardens, DTC trainers, Heavy Commercial Vehicle Drivers and the drivers of three wheelers, and health check up camps for the drivers. One of the key objectives of these safety programmes is to create awareness on issues related to Road Safety amongst various stakeholders across 384 cities from 28 States and 3 union territories in India. This programme has a variety of awareness training campaigns that are being conducted by leading vehicle manufacturers like Maruti Suzuki India, Bajaj Auto, Eicher Motors, Volvo, M&M, Toyota, Ford India, Royal Enfield, Hero Honda Motors and Honda Motorcycle & Scooters India.

About SAFE: SAFE (Society of Automotive Fitness & Environment) organizes Inspection clinics for in-use vehicles and training workshops for pollution checking technicians in various parts of the country. These programmes are aimed to create awareness on the importance of regular maintenance amongst vehicle owners. It is one of the most effective ways to control emission levels from vehicles in the country. In addition SAFE organizes seminars with State Government and other stakeholders.  

About SIAM: Society of Indian Automobile Manufacturers (SIAM) is the apex Industry body representing 44 leading vehicle and vehicular engine manufacturers in India. SIAM acts as a medium of communication between the automobile manufacturers, Government of India and other foreign organizations. 

For further information:

Meenakshi Kukreja                                    Sandipan/ Shashank

SIAM                                                         Hanmer MS&L

Ph: +91 11 47103010                                 +91 11 46517700/ 9811924919/ 9811206387