SIAM – 4^th Styling and Design Conclave 2010 - New Delhi

The event is organised by ‘SIAM’s Styling & Design Group’, which looks after issues covering Vehicle Styling and its changing status in India. With the expectations of the Indian consumer completely aligned to those across the globe, the market is developing its taste for smarter looking automobiles with the industry needing to gear up to give its best. This group seeks to build linkages between Design and styling resources in India and overseas to share and disseminate information in areas of common interest.

Keeping this as the objective the SIAM Styling & Design Group has been organising the Styling & Design Conclaves, and is organising 4^th Conclave on ‘MOBILITY IN INDIA 2016’ on the 7^th January 2010 in Delhi.

The first three versions of this event have seen participation from eminent speakers from the Design fraternity around the world like Patrick Le Quement, Ken Okuyama, Justyn Norek, Olivier Boulay Roberto Piatti and others. This year also we are targeting to have many eminent speakers together both from India and abroad speaking on the topics related to the theme of the Conclave for this year.

The SIAM Styling & Design Conclave has been attended on an average by more than 300 delegates who are from the OEMs, Modelers, Designers Schools and Suppliers.

4^th Conclave Brief:

Mobility in India 2016 – Design Evolution

The direction and pace that Automotive Design will take in India driven by the market forces, segmentation, buyer preferences and aspirations. Considering that Design is at a very nascent stage in India – do we have an opportunity to react more positively to Local demands, expectations, requirements, Technological, safety and regulatory changes with fresh ideas which will help to evolve a new Style Language and roadmap which does not necessarily follow that of the Developed countries.

Another session dedicated to how can the evolution of Automotive Styling be accelerated in India. In this we benchmark some countries like Korea which has made rapid strides in the last 10 years to see if there is any learning and opportunities.

In the last session invited speakers will share the Success stories from India be it the indigenous development of the small car – right from the Business model to the design, to the outsourcing story or lastly the highly competitive 2 wheeler industry that is driven primarily on Design and value for money criterion. .

Automotive Design Challenge (ADC ‘09)

The Styling and Design Group has also organised the 3^rd Student Automotive design challenge with the inviting entries from different deisgn schools in India on the theme – ‘Mobility for Indian Youth 2016’ . For the same over 120 registrations have been received.

The Conclave will culminate with the Awards Ceremony for the ADC’09 with the winners being facilitated.

For the first time a Automotive Designers Night is being organized to allow Designers to meet informally and exchange views and network.

Date - 7th January 2010
Venue – The Lalit, Barakhamba Avenue, Connaught Place, New Delhi

0900 – 0930 hrs Registration & Networking
Inaugural Session
0930 – 0940 hrs Welcome Address –Dr Pawan Goenka , President, SIAM
0940 – 1000 hrs Keynote Address – Gerry McGovern, Design Director, Land Rover
1000 – 1005 hrs QA Session for Mr Gerry McGovern
1005 – 1025 hrs Chief Guests Address – Dr S N Dash, Secretary, Ministry of Heavy Industries & Public Enterprises
1025 – 1030 hrs Vote of Thanks

1030 – 1050 hrs Short Tea Break

Session 1 – Design in India - The Success stories
1050 – 1110 hrs Sustaining of Brand through Design & Innovation – Siddhartha Lal, Managing Director, VE Commercial Vehicle
1110 – 1130 hrs GM Design India – History, Context & Vision- Anil Saini – Director, Design Studio India
1130 – 1150 hrs The 2 wheeler case study - Kazuhiko Saito, Chief Designer, Honda Design Studio
1150 – 1205 hrs QA Session for Speakers

1205 – 1300 hrs Networking Lunch

Session 2 – Design for Next Gen – towards 2016
1300 – 1320 hrs Evolution of Future Automobiles – Craig Cather, Global CEO, CSM Auto
1320 – 1340 hrs Design for Next Gen – 2016- Andreas Wolfsgruber, Chief Designer, MAGNA STEYR
1340 – 1400 hrs Social Megatrends and Design Insights - Manoj Kothari, Onio Design
1400 – 1420 hrs Emotions in Automotive Design – Indian Context - Amitoj Singh – Asst Prof. IIT Delhi
1420 – 1440 hrs QA Session for Speakers

1440 – 1500 hrs Short Tea Break

Session 3 – Catalysing Design Growth in Industry
1500 – 1520 hrs Catalysing Design Growth – Industry Perspective - Bidyabijay Bhaumik
1520 – 1540 hrs Building Human resources – Challenges – Pradyumna Vyas, Director National Institute of Design
1540 – 1600 hrs Evolving trends in Digital media – Xavier Melkonian, Dassault Systèmes
1600 – 1620 hrs QA Session for Speakers

Automotive Design Challenge: Awards Ceremony
1630 – 1645 hrs Presentation on Automotive Design Challenge - Jagjit Singh Rana, Maruti Suzuki
1645 – 1700 hrs Awards Ceremony by Chief Guest
1700 – 1720 hrs Chief Guests Address – S Nakanishi, Managing Director, Maruti Suzuki India*
1720 – 1730 hrs Vote of thanks and Closing remarks